The busiest Tikkie day of this year was Friday 25 November (with nearly 530,000 paid Tikkies). While this is the day of the month that many people in the Netherlands get paid, the surge was no doubt also due to the fact that the Dutch national football team played against Ecuador at the FIFA World Cup that day. The match marked the start of the weekend and led to a lot of extra Tikkies with descriptions like 'football', 'FWC' and 'beer'. For the sake of comparison: an average day sees 350,000 Tikkie transactions. Tikkie payment requests were also settled very quickly in 2022: 89% were paid within one day and a stunning 63% within one hour (and 36% of these within 5 minutes!).
Increase seen at festivals, parties and on ski holidays
A Tikkie request is most often sent to settle payments for food, lunch and groceries; these are the three most common descriptions in Tikkie payment requests. Social trends are also clearly reflected in the descriptions. Last year, the end of the Covid-19 measures in the Netherlands opened the floodgates for parties and festivals. Tikkies for 'tokens', 'drinks' and 'carnival' can certainly be traced back to this. Babysitters, whose services were often called on, also profited from this development. Not surprising, then, that 'babysitting' made the top 10 list of most frequently used Tikkie payment request descriptions this year. The Dutch were also able to go on ski and summer holidays once more, a fact also reflected in the descriptions.
Special milestone in 2022
This last year also marks an extra special milestone: humanitarian aid organisation Giro555 received €4.2 million in donations via Tikkie. People could donate to Giro55 directly using the Tikkie app. And then there was the Tikkie QR code campaign that enabled people to donate on King’s Day. People selling goods at the traditional flea markets held on this day could display the special QR code to collect payments without any hassle, while also enabling people to donate to Ukraine.
Further increase in business use of Tikkie
In addition to consumers, Tikkie is also being used by a growing number of businesses: 25,000 companies now use Tikkie and the number of business users was up 25% on 2021. The popularity of Tikkie among businesses also led to the launch of 'Tikkie Zakelijk', a separate app that makes the Tikkie functionality even more accessible and user friendly for businesses.
Other features
Beside launching 'Tikkie Zakelijk', Tikkie has added more features to the portfolio, like 'Groepie' for example. “Our new application for quickly and easily settling group expenses among friends has grown rapidly since its launch. With more than 200,000 users already, Groepie has had a flying start. Ever more people heading out on holiday with friends or family are finding their way to Groepie when they need to settle the bill among themselves,” says Moreno Kensmil, head of Tikkie Marketing. Other features have also been well received. One example is the use of Tikkie to pay people their refund on returnable plastic bottles through bottle collection machines at Dutch train stations. And thanks to the collaboration with Butlaroo, Tikkie is increasingly used at hospitality establishments. Guests can use the Butlaroo platform’s QR code to order at multiple cafes and restaurants, and then pay via Tikkie.
All in all, Kensmil looks back with pride on 2022: “We are positive about the developments at Tikkie over the past year. We are proud of the impressive amount we’ve raised for Giro555, for example, and of the many innovative new features we have rolled out. We are also happy with where we are now with Tikkie. We look forward to launching yet more impactful campaigns in 2023 and continuing to surprise our users with our applications.”