What kind of year was 2024 for ABN AMRO?
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Improved customer satisfaction, good financial results, a higher market share in new mortgages and progress on sustainability: a successful year, CEO Robert Swaak summarises. In our Integrated Annual Report published today, you will find interviews with our board members and a wealth of information about what the bank does.
How have we helped our clients move forward?
The Net Promoter Score (NPS), which indicates the willingness of clients to recommend the bank, has increased across all client units in 2024. The number of Help with Banking Advisers has nearly doubled to 200, and we're using generative AI to improve the customer experience. And last but not least, our market share in new mortgage production has increased from 16% to 19%. Read more in the section ‘Performance on our strategy’, which includes interviews with Help with Banking Adviser and .
"We live in a world that is evolving at enormous speed"
In his interview, CEO reflects on a successful year and looks ahead: "We have to focus on what we can do ourselves to improve our position." The annual report also features interviews with CFO , CRO and , chair of the Supervisory Board.
“Climate change won’t stop just because it is politically unpopular”
We made steady progress on our climate strategy, structuring ESG data and setting decarbonisation targets in line with the bank’s overall strategy. “Our climate strategy and decarbonisation targets remain priorities,” Chief Sustainability Officer Solange Rouschop says in the annual report. But challenges remain, such as rising carbon emissions from business travel. Read the .