Everybody deserves to experience the power of sports
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The new sports season is underway and the pitches are filled with elite and amateur sportsmen and women who all have one thing in common: the drive to win. Unfortunately, this is not accessible to all. For people with a physical or mental disability, participating in sports is not a given. This is why ABN AMRO and its partners have been championing equal opportunities in sports for 23 years now. Because if we all have an equal start, anyone can be a winner.
“Everyone has goals in life: to move forward or to get better or even be the best at something. This also applies in sports, regardless of whether yours is a team sport or an individual sport, and whether your goal is to win a friendly or to reach the top of your sport. This passion to achieve something is what unites all athletes. Through our partnerships, we aim to accelerate equal opportunities in sports, so that all sportsmen and women have the opportunity to get into the game,” says Sander Bestevaar, Head of Partnerships, Events and Foundations.
Equal opportunities on the pitch
Our sponsorship activities include a large number of sports in the Netherlands such as tennis, hockey and football. For example, we are the main sponsor of the ABN AMRO Open tennis tournament, the Euro Hockey League, and the Ajax women’s football team. We have also been a partner of Only Friends since its founding and we support the Ajax Only Friends disability football team. As a partner of the Esther Vergeer Foundation, ABN AMRO offers all children the opportunity to realise their ambitions in over forty disability sports.