ABN AMRO to be Official Ajax eSports Partner
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ABN AMRO is expanding its partnership with Ajax and is set to be the club’s Official eSports Partner. The bank also plans to focus on talent development and realising ambitions in the rapidly growing world of virtual football.
Ajax Commercial Director Menno Geelen is looking forward to working even more closely with the bank: “As Partner of the Future, ABN AMRO already supports our youth training programme, Ajax Women and our Saturday amateurs. The bank has very close ties with our club, which it is strengthening by embracing talent development through Ajax eSports . ABN AMRO is Ajax’s third sponsor in the new eSports domain, after Ziggo, our main sponsor, and Adidas.”
”To us, eSports is a new world – one in which we see opportunities for reaching a new target group,” explains Ernst Boekhorst, Brand, Sponsoring & Foundation Manager at ABN AMRO. "Our sponsorship activities always focus on talent. We want to help people reach their full potential, maximise their talents and realise their ambitions."
ABN AMRO and Ajax presented details of their new Ajax eSports talent programme at the opening of the FIFA 18 Xperience on 21 September 2017.