Sustainable Impact Fund invests millions in Danish sustainable brand Colorful Standard

Colorful Standard raises the bar for developing a sustainable and circular future in an industry facing pressure for more transparent and ethical production. The lifestyle brand has struck a chord with conscious consumers across Europe with its ethical approach to producing sustainable, colorful, and timeless fashion products. Colorful Standard was founded in 2018 by its current owner Tue Deleuran.

Thanks to ABN AMRO SIF’s capital injection, founder Tue Delueran’s dream is about to come true. “I always had the ambition to build a sustainable lifestyle brand that embraces transparency, inclusiveness and diversity. ABN AMRO SIF’s investment will enable us to accelerate our international expansion.”

ABN AMRO SIF invests in companies that aim to make sustainable and social impact with a commercial business plan. As Managing Director Frederik Deutman explains, “Our mission is to invest in those companies that take on the sustainable challenge and make social and sustainable impact for the benefit of our generation and generations to come.”

By partnering with Colorful Standard through ABN AMRO SIF, our bank can help set the global standard for sustainable fashion and colour the world responsibly.